Digital & social media communications

Unlock the power of social media to support campaigns and consultations

Our clients unlock the power of social media alongside complementary digital channels including email marketing, websites and search engine optimisation (SEO). We create integrated content strategies that simplify complex technical projects into clear, accessible and engaging content that sparks meaningful conversations, connects communities and drives engagement across multiple touchpoints.

Whether you’re looking to raise awareness, consult with communities, or mobilise support, our approach ensures your digital communications deliver measurable impact aligned with your wider communication and consultation goals.

Our approach

1. Discover: Building insight

We start with a deep dive into your audiences and objectives. We ensure your strategy is grounded in evidence through detailed audience profiling and stakeholder mapping, and trend and competitor analysis. This ensures we know exactly who we’re speaking to, what matters to them and how they engage online.

Outcome: A clear understanding of your audiences, providing the foundation for effective, targeted engagement.

2. Shape: Defining the strategy

We work collaboratively to set clear objectives that help define the direction and design of your campaign. We then map out the stages of your project, such as consultation, to ensure that your communications align with wider project milestones, such as planning or public consultation. After developing compelling messaging, our creative team brings the strategy to life by producing engaging video, graphics and multimedia content designed to capture attention and create an impact. Content calendars and campaign timelines are designed to synchronise communications across platforms to maximise impact.

Outcome: A well-defined, audience-aligned, multi-channel strategy and a campaign toolkit that provide measurable results.

3. Activate: Deliver, engage, optimise

We continually refine activity to maximise reach, sentiment and return on investment through performance dashboards and insightful reporting to support continuous improvement. We use targeted emails, paid social ads and optimised web content to reach councillors, consultation participants and younger audiences – paired with real-time community engagement and moderation. We have a proven track record in complex, multi-stakeholder environments. Agile enough to adapt and strategic enough to lead, we help you connect, consult and convert audiences at every stage.

Outcome: A dynamic, high-performing campaign that drives measurable engagement and demonstrates impact.

Services we offer

Strategy

Tailored plans informed by audience and SEO research across social, email and web channels.

Content creation

Video, graphics, stories, reels, and optimised web and email content designed for impact and with storytelling weaved throughout.

Social media and web management

Scheduling, moderation, SEO updates and real-time community engagement.

Email marketing

Campaign design, segmentation, automation and performance analysis to nurture supporters.

Paid social advertising

Precision targeting to convert hard-to-reach and priority audiences (local councillors, DCO audiences, parents and more).

Anayltics and reporting

Cross-channel performance tracking, sentiment analysis, SEO metrics and return on investment.

Why choose Copper?

Specialist understanding of infrastructure, planning and public consultation
Proven record of delivering results across complex, multi-stakeholder projects
Skilled in reaching niche and hard-to-reach audiences with strategic precision
Fully integrated in-house strategic, creative and delivery support
Agile enough to adapt; strategic enough to lead