Data and insight
Data and insight services
Using real time insight and AI enabled tools to anticipate risk, build efficiency and speed up delivery
Data-driven insight and strategy sits at the heart of our approach to understanding and tackling the toughest communications challenges.
We have used our 30 plus years of experience to develop a flexible suite of proprietary and AI enabled digital tools, which help our clients to anticipate risk, develop strategies, analyse sentiment and build advocacy.
Our approach is flexible, and the tools are adaptable, enabling you to respond quickly and cost-effectively and to keep your project on track. By embedding digital solutions into your communications programme, we help to keep conversations going, engage stakeholders in a two-way dialogue to pre-empt potential issues and harness support.
Communify
Copper’s digital toolkit is built around our established Communify framework, which has been successfully applied on hundreds of projects on behalf of the UK’s most high profile companies and projects.
Communify draws on three pillars that put robust data and advanced insight front and centre, to define impactful strategies and communications techniques.
- Insight: Combining real-time insight, analysis and audience mapping
- Strategy: Developing strategy based on deep understanding
- Amplify: Making your voice heard utilising a joined up multi-channel communications campaign
Communify Intelligence
We have developed Communify Intelligence by harnessing the power of AI to enhance our Communify approach. This suite of tools is designed specifically to support stakeholder insights, message development and engagement analysis. With Communify Intelligence, we can work smarter, faster and with greater confidence. As a result, we can dedicate more time to designing and implementing campaigns that support our clients while maintaining a human touch.
Purpose-built for the entire project lifecycle, Communify Intelligence enables us to design, test and deploy impactful engagement strategies based on real data from trusted sources.
Our proprietary Communify Intelligence platform is built on five integrated AI-assisted technologies, each designed to work together at different points of a project lifecycle.
Our Communify lineup:
- Communify Insight
- Communify Scenarios
- Communify Interact
- Communify CRM
- Communify Code and Communify Summarise
Download our Communify Intelligence brochure to find out more
Communify Insight
Communify Code has been used to developed detailed stakeholder mapping and insights reports for several DCO-scale solar farms enabling project teams to develop communications strategies based on an understanding of the local audience.
Communify CRM
To support pre-application engagement and consultation for a significant airport expansion, Communify CRM was used to record all interactions and correspondence with stakeholders. As a result, Copper was able to identify emerging issues in real-time and present recommendations back to the client in an interactive dashboard enabling at a glance understanding and informed decision making.
Communify Code and Summarise
Communify Code was successfully deployed to support the analysis of over 11,000 pieces of consultation feedback – totaling more than 100,000 open ended responses – received by the Irish Government as part of a major nationwide consultation. The tool assigned codes to all responses and provided rapid insight to the analysis team for quality assurance and summarisation within 5 working days.
Powering smarter strategic communications
Whether you need support with a specific project challenge or an integrated intelligence approach across your programme, we can tailor Communify Intelligence to your needs.
Contact the Communify Intelligence team