Copywriting
Choosing the right words is crucial for effective communication
Our writers are all highly qualified scientists and engineers who help you frame complex technical marketing messages and deliver them in a clear and straightforward way.
We write compelling copy and provide professional advice on content, tone and structure. We develop engaging, value-based narratives that resonate with your customers and support marketing efforts, helping explain the features and business benefits of your products and services. We also provide support in storyboarding, wire-framing (a simple visual guide to outline the layout and structure) for interactive documents and planning content flow for large documents or websites.
Our writers have extensive industry knowledge and are comfortable talking to your technical experts and senior executives. All of our text is quality checked in-house to meet style and brand requirements as part of a comprehensive communication service, which includes design and layout, from ideation to final print and digital delivery.
Helping you communicate
Inform, engage and influence customers
Present consistent, on-brand and on-style marketing messages
Save time so you can focus on other tasks
Position your company as market leaders or technology expert
Increase brand visibility
Explain technical concepts in clear, concise language
Promote new products and services
Keep stakeholders informed
Engage and inform your staff
We make your messages distinctive and easy to understand
Our writers like to base their work on interaction with the clients, starting with informal meetings or interviews. This gives us a chance to ask relevant questions and to really understand what your technology is and what it offers. We work directly with marketing teams and technical experts to get the story right and to present it in the most effective way.
Whether you want a feature article or a datasheet, our writers will find hidden value and help your team focus on the things your customers care about.
Our writers understand your science and technology
Copper creative writers bring technical and scientific understanding to the marketing communication arena.
Where some agencies might struggle to grasp a technical writing brief, we can easily interpret key messages and set them out in a clear and effective way for specialist or non-specialist audiences.
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Copper copywriting services
- White papers and trade press articles
- Presentations, interactive documents and speeches
- Technical papers and case studies
- Brochures and factsheets
- Website copy
- Positioning and mission statements
- Social media and advertising copy
- Feature articles, news stories and press releases
- Storyboards, video scripts and voiceovers
- Advertising copy
The core of our work is supporting companies in energy, technology and sustainability
We have close and established relationships with many of our clients, and have delivered powerful and persuasive copy for thousands of projects and campaigns. This includes copy on hundreds of different topics and technologies for clients including Acteon and Shell.
Elevate your messaging
Clear. Distinctive. Easy to understand. Just like your brand should be.
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