Challenge
The client was a Gloucestershire-based cleantech innovator with patented technology to produce affordable, carbon-negative hydrogen from biogenic materials (wood, plants, etc.).
Key challenges included:
- securing major funding and building credibility quickly to accelerate growth
- elevating brand presence and establishing thought leadership
- communicating the project’s unique proposition as the world’s first provider of affordable, carbon-negative hydrogen
- creating stronger visibility among the media, investors and policymakers to achieve market dominance.
Approach
- Project-led storytelling: placing the real-world delivery of technology at the heart of all communications to build credibility and demonstrate impact
- Positioning strategy: establish Wild Hydrogen as a leading disruptor in the hydrogen industry with huge potential and industrial appeal
Three-pillar engagement plan:
- media: amplify project news and secure press coverage
- investors: communicate growth vision, traction and commercial opportunity
- political engagement: build relationships with key policymakers and industry bodies. This was done through crafting thought-leadership content, identifying and securing speaking opportunities at high-profile events and building a social media presence
Value delivered
- Created a positive environment for growth with widespread awareness and credibility
- Wild hydrogen was established as a disruptor in the hydrogen sector, attracting media attention
- Built a network of media contacts
- Amplified project news through increased press coverage
- Secured speaking slots and thought-leadership opportunities
- Strengthened digital presence and audience engagement