Challenge
Tower Group is an early-stage, fast- growing business spearheading green hydrogen development across South West England.
With a highly technical offer in an emerging sector, Tower needed to:
- establish a clear and credible brand presence
- build early stakeholder relationships
- raise visibility in a competitive and fast-moving market for clean energy solutions.
Approach
Copper partnered with Tower Group to shape and communicate its vision as a renewable energy innovator by delivering:
- a complete brand strategy, including vision, mission and purpose development
- ongoing public relations support targeting local, national and trade media
- targeted stakeholder engagement around key hydrogen projects
- development of core messaging for use across owned and earned media channels
- media campaigns centred around Tower’s hydrogen hubs, starting with Exeter.
Value delivered
- Secured 15+ media mentions across national, local and industry publications for Tower’s Exeter hydrogen hub
- Supported the company in articulating a clear and compelling brand identity
- Increased public and stakeholder awareness in a technically complex emerging sector
- Helped position Tower Group as a credible, investable player in the green hydrogen economy
Tower Group website design mockup
Website design