Challenge
South Yorkshire Mayoral Combined Authority was tasked with developing its local nature recovery strategy. As the region included diverse local communities and a wide range of environmental stakeholders, the challenge was to design and implement a communications and engagement strategy that was compelling, inclusive and aligned with environmental and regional objectives.
Approach
Copper supported the combined authority by developing a comprehensive communications and engagement strategy.
The team:
- created an integrated plan to raise awareness and drive participation across digital, media and face-to-face channels
- developed a strong narrative, key messaging, lines to take, frequently asked questions and a visual identity for consistent communications
- delivered tailored materials to engage stakeholders across varying sectors and interests
- coordinated ongoing media outreach, event planning and strategic engagement with local networks.
Value delivered
- Established a solid foundation for inclusive and accessible engagement
- Enabled clear, consistent communication aligned with the strategy’s environmental goals
- Increased stakeholder participation and public awareness ahead of the strategy’s implementation
- Supported long-term engagement through continued coordination and strategic oversight