Challenge
Whether you are engaging stakeholders or selling products and services, well-written, on-brand materials help to create trust, whereas off-brand marketing and communications assets do not, and instead can seem unprofessional, even off-message. If stakeholders receive inconsistently branded materials, they are likely to form a poor opinion of a project – even before reading about it.
Your materials must be creative. They should stand out from the crowd and connect with people… and they must also comply with corporate visual identity (VI) guidelines.
To ensure compliance, large organisations like Shell and National Grid have strict VI guidelines and approval processes. Agencies that fail to uphold these high VI standards risk causing reputational damage – to themselves as well as to their client – while resubmitting work for approval wastes time and money.
Solution
Our designers place a premium on collaboration. They familiarise themselves with our clients’ brands, and work with our in-house writers, editors and proofreaders to bring creativity to projects while respecting a brand’s VI. For smaller customers and branded projects, we create bespoke branding and style guides that elevate the client’s message while ensuring consistency across all print and digital assets.
Outcome
All our Shell work – that’s hundreds of presentations, white papers, brochures, animations, social cards, web copy, etc. each year – must go through an online VI approval process. We’re proud to have earned Shell’s Trusted Fast Track agency status, having achieved a 95%+ “right first time” score, which gives us automatic approval.
This is a massive endorsement of our designers’ understanding of the Shell VI – and it is saving our Shell clients time and money.