Challenge
PACE is an emerging player in the UK’s renewable energy sector, aiming to establish itself as a nationally recognised solar and battery energy storage system (BESS) developer. To support its growth, PACE required strategic communications advice to build its reputation and effectively manage community and stakeholder engagement for a series of Town and Country Planning Association (TCPA) projects across England.
Approach
Copper is working with PACE to:
- shape and articulate a strong national narrative that positions the company as a trusted, forward-looking solar developer
- provide strategic counsel and engagement support on a pipeline of TCPA-scale solar and BESS projects
- develop consistent, locally resonant messaging for each site to drive public understanding and reduce opposition
- identify key stakeholders and tailor engagement approaches to local political and community dynamics.
Value delivered
- Strengthened PACE’s profile as a credible national renewables developer
- Delivered tailored engagement strategies to support planning success across multiple sites
- Reduced reputational and planning risk through proactive community and stakeholder engagement
- Supported the development of a consistent brand and communications framework to underpin long-term growth