Challenge
Hydrogen South West set out to establish the South West of England as a national leader in hydrogen innovation.
The task was complex and time-sensitive:
- build a credible and distinctive brand in a crowded and fast-evolving sector
- engage and align a wide range of industry, academic and government stakeholders
- secure investment, media interest and national visibility
- expand consortium membership and create a recognised voice in UK hydrogen policy.
Approach
Copper delivered a fully integrated strategic communications campaign to launch and grow Hydrogen South West.
This included:
- developing the brand, vision and mission from the ground up
- creating a distinct identity and messaging platform, supported by a modern digital presence
- delivering media coverage, stakeholder engagement and thought leadership
- organising high-impact events and supporting consortium building, enabling cross-sector collaboration
- coordinating activity across industry, academia and public sector audiences to build momentum quickly.
Value delivered
Copper’s work transformed Hydrogen South West from a concept into a nationally recognised initiative.
- Expanded the cluster to ten major core members, including Airbus, easyJet and EDF
- Delivered two member network events with over 250 companies in attendance
- Supported the Hydrogen Gateway Conference with 600+ attendees, including government officials
- Hosted the UK Hydrogen Champion and central government at a full-day workshop
- Generated more than 75 new members and close to 1000 LinkedIn followers
- Helped position the South West as a centre of excellence for hydrogen skills, in partnership with the chamber of commerce and academic institutions