Challenge
The Hydrogen in Aviation Alliance – a high-profile industry consortium including Airbus, Bristol Airport, easyJet, GKN Aerospace, Rolls-Royce and Ørsted – was formed to position the UK as a global leader in hydrogen-powered flight.
The challenge was to:
- launch the alliance with a clear, credible identity
- communicate a shared vision from multiple major stakeholders
- equip the qlliance with strong digital and communications tools to reach industry, government and the public.
Approach
Copper was appointed to deliver foundational communications support, including:
- developing a new, purpose-built website to house the alliance’s mission, news and member activity
- creating core communications materials and collateral to articulate the alliance’s goals and impact
- ensuring brand consistency and clarity across multiple corporate voices and audiences.
Value delivered
- Successfully launched the Hydrogen in Aviation Alliance’s digital presence, creating a unified platform for engagement and influence
- Delivered high-quality, on-brand collateral to support external communications and stakeholder engagement
- Strengthened visibility of UK industry leadership in hydrogen aviation, reinforcing the Hydrogen in AvaiationAlliance’s credibility and potential policy influence
Website design