Challenge
National Grid’s high-voltage grid connection for the Hinkley Point C nuclear power station was one of the most significant and high-profile infrastructure projects in the UK.
Key challenges included:
- managing public perceptions and local opposition across a broad and diverse geographical area
- meeting formal Development Consent Order (DCO) consultation requirements over an extended delivery timeline
- ensuring clear, consistent communication during planning and through years of construction
- mitigating the risk of delays or disruption caused by community concern or misinformation.
Approach
Copper worked closely with National Grid to deliver over a decade of strategic communications and stakeholder engagement support.
Our approach included:
- shifting the project narrative from short-term disruption to long-term regional investment and national energy resilience
- identifying and promoting positive local stories to foster community understanding and support
- developing and managing a range of communication tools, including a dedicated project website and regular updates across digital platforms
- delivering a 24/7 contact centre to manage enquiries and issues in real time
- establishing mechanisms to monitor sentiment and rapidly address emerging community concerns.
Value delivered
- Repositioned the project as a vital and beneficial investment for the region
- Built and maintained strong local authority and community relationships
- Reduced risk of delays or reputational damage by proactively addressing concerns
- Ensured compliance with DCO consultation and communications requirements
- Helped the National Grid maintain community trust and project transparency throughout delivery.