Challenge
Gravity aimed to raise the profile of the South West as a key player in the UK’s advanced battery manufacturing and electrification landscape. Despite the region’s significant assets, there was limited national recognition of its ecosystem or the opportunities it presented for collaboration and investment.
Approach
Copper partnered with Gravity to develop and launch the “Take Charge” campaign, designed to:
- map the advanced battery ecosystem across the South West, including innovation, academic, infrastructure and economic assets
- highlight regional links to the Midlands and South Wales
- collaborate with major stakeholders including the National Composites Centre, the University of Bristol, Heart of the South West Local Enterprise Partnership and Warwick Manufacturing Group
- launch the campaign at the UK’s Real Estate Investment and Infrastructure Forum (UKREiiF) in Leeds and promote it through digital and media channels to maximise reach and engagement.
Value delivered
- Elevated stakeholder awareness of the South West’s capabilities in battery innovation and electrification
- Strengthened collaboration across the industry, academia and innovation sectors
- Positioned Gravity – and the South West – as central to the UK’s low-carbon industrial future
- Delivered a strategic communications asset used to drive ongoing engagement and visibility