Challenge
To support one of the world’s foremost energy companies seeking to raise brand awareness through a new advertising campaign, by producing a suite of print and digital communications assets. These materials had to:
- be adaptable for multiple formats
- encourage strong, multi-channel engagement
- align with the client’s strict visual identity and accessibility guidelines.
Approach
As a trusted partner for technical communications – and with a strong record of delivering campaigns for other blue-chip organisations – Copper was well placed to support the brief. The approach involved:
- initiating a structured concept development process
- inviting several of Copper’s in-house designers to explore distinct creative directions
- selecting the strongest messaging and refining it in collaboration with the client’s brand team.
Value delivered
- The campaign was well received and delivered strong engagement metrics across priority channels.
- The assets produced were adapted for multiple formats, including web and print placements.
- Copper’s in-house team of technical editors and proofreaders ensured that all deliverables were consistent, on-brand and error-free.