Challenge
Copper was appointed to support Buchan Offshore Wind with planning communications, engagement and consultation for its proposed floating offshore wind farm. The local area had experienced an influx of renewable energy projects in recent years, resulting in consultation fatigue and reduced public engagement.
Approach
Copper developed a targeted communications and engagement strategy focused on:
- showcasing the distinctiveness and potential of floating wind technology to generate renewed interest
- positioning Buchan Offshore Wind as a community-focused developer, committed to meaningful local engagement
- designing consultation events and materials that cut through fatigue and captured stakeholder attention.
The approach balanced education with transparency to build trust and demonstrate long-term local benefit.
Value delivered
- Successfully delivered consultation events and stakeholder engagement activities that were well received by both Buchan Offshore Wind and the local community
- Helped differentiate the project in a saturated renewables landscape through strategic messaging and creative delivery
- Copper remains a trusted partner, continuing to support Buchan as the project progresses