James is an analytical thinker with extensive experience developing and delivering digital communications campaigns built around solid data. With a background rooted in developing a deep understanding of different audiences across high-profile projects, he expertly ascertains and addresses public opinion to build support for initiatives, ideas and projects. His experience of international political communication campaigns for political parties and governments gives him and, therefore, Copper’s clients invaluable first-hand insight into project-crucial stakeholders. He is adept at designing, implementing and overseeing audience research projects and mining multiple datasets to guide communication tactics, content creation and timing. The result is insight-driven communication strategies that generate awareness, persuade undecideds and turn supporters into advocates.
Within Copper, James supports the evolution of our services across all practices, ensuring we deliver the best possible data-rich and insight-driven support and provide strategic guidance based on demonstrable intelligence and insight, not intuition.