Challenge
The HS2 interchange is set to be a world-leading station and an investment in Britain’s future.
It will unlock value across the West Midlands, transforming Solihull into a civic destination hub, driving job creation and wider economic growth, and levelling up the region. A partnership of two internationally renowned construction and civil engineering companies, Sir Robert McAlpine and VolkerFitzpatrick, and one of the world’s leading professional services firms, WSP has formed under the name Unity, to deliver the world’s first BREEM validated station. We were tasked with developing a web presence to position the partnership ahead of the bid process for Interchange.
Insight
It was vital that decision-makers had confidence in those potentially delivering Interchange and that information was available quickly and easily. The website also needed to provide an anchor point for bid-related marketing activity.
Strategy
The breadth of expertise within the partners is significant so we set out to emphasise its credentials as well as inspire confidence in the partnership itself by highlighting past collaborations. Given the audience, we also made a conscious decision to keep the website to key pages only, with an accessible design.
Amplify
A partnership between our creative services and construction team, we developed key messages and content, including case studies to demonstrate competence, experience and excellence. To bring the team’s value to life, we created an icon style and a series of other graphics that underlined the collaborative approach to the project.
Outcome
The website received positive feedback upon its launch.
