Are we doing enough to communicate the real benefits of added social value?
In the built environment we have gradually become more and more accustomed to the term ‘social value’ or as we showed in an earlier Copper Industry Insights Report, another term that expresses the same thing, community investment, CSR, social impact, ESG, etc.
Given the challenges around consenting major projects, this points to a greater role in improving the understanding of ‘added value’ that can be derived and delivered to audiences that currently don’t recognise these benefits. Effective, well-tailored social value can be transformative for community/stakeholder relationships, particularly with those who have just been focusing on concerns like construction-stage impact and only expecting detriment.
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