Clear water ahead

The way an organisation presents itself to its customers and its stakeholders is a foundational aspect of its success. Branding is more than just about a logo. It defines what you say, how you say it and why it matters. It can make or break a project. It can be the reason why communities feel empowered or why trust erodes.

For the water sector there is no margin for error.

That’s why we’re hosting a dedicated webinar for our water industry colleagues on branding and the power of strategic creativity.

Clear water ahead – building brands for a sector under the spotlight is a chance for project directors, managers and communications’ teams to explore Copper Consultancy’s brand development services and how we can support the industry at a moment of significant change.

The webinar will take place on Thursday 17th September, 10.30am-12.00pm and will be led by Rebecca Paddick, Senior Account Director within Copper’s Content and Creative practice.
Scrutiny on the sector will go in only one direction, particularly under Andy Burnham’s robust new premiership. But this opens new possibilities. Focus on the sector offers the chance to reinvigorate identities and build new relationships. The impact will be particularly evident on standalone projects in water supply or sustainable drainage. The demand to build with communities lends itself to finding new ways to connect with them. A brand that is built with connection in mind is one that ultimately leads to successful delivery.