This World Water Day, Copper is proud to announce we are a new member of the Future Water Association (FWA).

The FWA is a trade body for water companies and organisations that support them – which is why we’ve joined.

We want to help the sector focus on the opportunities it has: to make the positive case for new infrastructure, to push towards its net zero ambitions and to change how it’s perceived – both by the public and politicians.

Paul Horton, FWA’s CEO, said he’s “delighted to announce the addition of Copper to our growing membership. Rebuilding trust in the sector demands dedication, perseverance, and effective delivery — qualities our members and the broader sector possess abundantly.”

Copper’s enthusiasm, experience, and expertise will prove invaluable as we prepare to engage and facilitate honest conversations within our industry, underpinned by the Future Water Report Card. This approach is vital as the sector embarks on the largest-ever investment program in water and wastewater services.“

Water companies and their supply chain are collaborative, innovative, and forward-looking – embracing new technologies to provide around 14 billion litres of water every day and treat wastewater from nearly 26 million properties.

The challenges we collectively face is widely known. Climate change, population growth, and more extreme weather is straining water resources and increasing pressure on wastewater assets and networks.

Operational and performance failures have contributed to a breakdown in trust, making it harder to get the fundamental challenges – and the great work and opportunities – across.


However – we know the public wants to know more.

In our report “The Water Pipeline. Readiness and reassurance: A study of public attitudes to water infrastructure” we found 55% of people felt they didn’t know much about our water infrastructure – and nearly 40% wanted to know more.

Despite low levels of understanding about how water is treated and supplied, two-thirds of people said new infrastructure was needed – with 40% of people saying it’s needed urgently.

We found people are willing to accept new infrastructure – but this support is not unconditional. They need to understand why it’s needed near them, and what the impact will be to their community and environment.

Our experience working on some of the most important water infrastructure projects in the UK echoes this.

Helping communities understand the benefits of new infrastructure – and being open and honest about the challenges – can help rebuild trust. It then becomes the sectors to lose.

We’re really excited to be taking the next step in our journey to help water companies make the case for the infrastructure we need.


To find out more about our work in water – and how we can help with your programme – contact Jimmy Coles on