Putting the town’s needs first was key. Based upon a town-centric and continuous learning approach to understand towns’ challenges, what they needed and when, the Towns Fund Delivery Partner was able to design and refine the support it offered as the programme progressed. It delivered advice and support at a range of levels that aimed to add value rather than duplicating resources already available to towns.

Working alongside the Towns Fund central team and Cities and Local Growth Unit Area Leads, the Towns Fund Delivery Partner was committed to the principle of co-design and co-working with Government. The Towns Fund Delivery Partner’s insights gleaned through its bottom-up approach, helped DLUHC develop its guidelines and requirements, identify the level and type of support provided to help towns that needed it most, and allowed for continuous improvement in delivery. A Total Towns Outcomes Framework questionnaire also gained understanding of towns’ longer-term priorities and desired outcomes.

The project’s goal is to become a catalyst for growth, contributing to the regeneration of East Cardiff and the wider Cardiff Capital Region by attracting high-quality businesses and investment. The development, which is located to the south of St Mellons Business Park, aims to deliver jobs and investment to the local area while helping people to connect with a unique landscape. All communications needed to be available in Welsh and English.

As the site is within a Site of Special Scientific Interest and part of the historically significant Gwent Levels, our aim was to build a relationship with the local community early, to explain the project’s potential benefits and incorporate local knowledge and feedback. This would lay strong foundations for the subsequent pre-application consultation. The design and branding of communications needed to be welcoming and reassuring, as well as flexible enough to work in a bilingual context.

It has been long-established that a Strategic Rail Freight Interchange in the area was essential to address the shortage of logistics capacity in the West Midlands. However, with the development planned on Green Belt land, there were significant concerns about its impact on wildlife, the landscape and daily lives. As a result, it faced fierce opposition. Misinformation around the scheme compounded the problem.

Our strategy was to develop a national and regional advocacy programme and proactive media campaign to manage misinformation and build understanding around the need and benefits of the project to minimise risk of objection. The approach centred on telling the story of West Midlands Interchange in ways that related to local residents and stakeholders, bringing its benefits to life for the area.

A history of false starts for major infrastructure in the region meant some stakeholders were sceptical about the likely success of new projects. This was compounded by the project being in extremely early stages, with the concept of mass transit ill-defined. The

There was an added layer of complexity with the project spanning several councils all with distinctive demographics, geography, and politics. The region needed to ‘speak with one voice’ in its support for the project given the competitive nature of central government funding.

To add further challenge, Covid-19 restrictions ruled out face-to-face events meaning all engagement activity had to take place online, with the risk that some community stakeholders might be excluded.

Our approach hinged around early, transparent engagement on the objectives of the mass transport project to establish its purpose and solidify the concept in the minds of stakeholders. In doing so, we aimed to build understanding and trust around the project.

This project was politically sensitive and politically charged, spanning multiple local authorities and Westminster constituency boundaries. As a result, communications needed to be meticulously planned to avoid additional conflict and secure political acceptance.

Linked to this was public opposition to EU-backed projects resulting from the timing of the pre-application phase, which coincided with the Brexit referendum, and a high proportion of Leave voters in Lincolnshire.

Given the project sensitivities, it called for an engagement and community-led approach. Central to this was developing a compelling need and benefits narrative to help stakeholders and the public understand what the project means for their community.

The geographical spread of the development required a wide-reaching consultation strategy to ensure all corners of the communities along the route could share their views. Alongside this, we focused on bringing political stakeholders into the conversation through a robust political engagement strategy.

Such a large, linear utility project spanning five local authority areas necessitated a collaborative project team approach to consultation and engagement.

Projects of this size and scale bring a level of interest and concern amongst local residents and businesses. However, Vattenfall’s flagship UK projects faced increased scrutiny. Developments of this kind are becoming ubiquitous along the whole Norfolk coast, and Vattenfall’s projects are just two of several proposals. As a result, there was vocal opposition to associated onshore, above-ground infrastructure. With the potential to adversely impact communities along the cable route too, a compelling narrative and engaging consultation were imperative.

Given the level of scepticism and misgivings about such infrastructure, our priority was to build trust and earn respect from stakeholders and local communities.

A sub-national transport body in the area had been mooted for many years, yet it had never materialised. As a result, aligning political and wider stakeholders with opposing views on infrastructure investment and decarbonisation had the potential to be challenging.

In addition, while adult residents were an important target group, the Transport Strategy spans 30 years meaning young people in the area will feel its impact most. Their needs and views were vital to the project’s success.

Our approach was to create multiple accessible opportunities for engagement for every stakeholder group. However, COVID-19 restrictions necessitated a purely digital engagement strategy. To meet the different communication needs of each audience and ensure input from groups representative of the area, we adapted traditional engagement techniques to the digital environment.

There was a commitment to investors to submit the project planning application by the end of 2020, which necessitated consultation and engagement activities being delivered during the COVID-19 pandemic at a time where traditional consultation techniques were not possible. We therefore needed to innovate to ensure a compliant consultation and generate advocacy for the project. However, digital-only statutory consultation was unchartered territory.

We adopted a digital-first approach, primarily driven by disruption caused by the pandemic yet with benefits beyond overcoming national COVID-19 restrictions. It was the first time a digital-only approach was applied in a UK Nationally Significant Infrastructure Project (NSIP) and required a highly specialised programme.

Central to the approach was making the consultation user-focused to reach a diverse audience, including those who prefer to access information digitally and those who would normally have chosen to attend public events and in-person meetings. The campaign was designed to ensure it was an inclusive, engaging experience for stakeholders using innovative tools and techniques.

Hinkley Point C is a nationally significant infrastructure project and a major investment in the region’s electricity network. However there was significant local opposition to the proposals throughout the planning and development stages. This posed a risk to the project if it were to continue into the construction stage. We needed to switch the communications approach from ‘reactive’ to ‘proactive’ and reposition the narrative to concentrate on the project’s benefits.

We worked closely with National Grid’s team to identify and promote positive stories about the project. We used this as the foundation to develop and implement a sustainable programme of project communications to meet the formal requirements of the Development Consent Order.

To minimise the risks of project delays, opposition and criticism we provide clear and timely information to stakeholders about the work in their area too, and quickly respond to any concerns. We devised procedures to inform and update local communities and other stakeholders about construction work and the steps National Grid and its contractors take to reduce local impact. We also put processes in place to monitor the mood of local communities, allowing us to identify and respond rapidly to any emerging issues.