Account Director Aimée Howard shares her perspectives after canvassing in two very different Labour target seats. 

Last week, I had the invigorating experience of hitting the pavements for Labour. Canvassing in two very different constituencies, the London Borough of Chelsea & Fulham, and Southend West & Leigh in Essex. This underscored the diverse challenges and opportunities that come with political campaigning, and the critical need for grassroots engagement and detailed policy discussions to win over undecided voters.


Chelsea & Fulham: A New Labour Stronghold

In Chelsea & Fulham, the Labour campaign is riding high on a wave of optimism. This seat exemplifies Labour’s growing foothold in London, with candidate Ben Coleman predicted to win with a staggering 80%+ of the vote, according to Electoral Calculus. In the 2010 election, only five other constituencies across the country voted more strongly for the Conservative Party, and incumbent MP Greg Hands has never won with less than 49% of the vote. Once hailed as a pivotal figure in the Tories’ resurgence in London, Hands’ waning popularity mirrors a national trend of growing discontent with Conservative leadership.

The swing towards Labour was palpable on the streets. As I knocked on doors and spoke to residents, the conversations were overwhelmingly positive. Many people expressed strong support for Labour policies, praising Coleman’s work in the community, through his role as Deputy Leader of the Council, and his vision for the future of Charing Cross Hospital.

The atmosphere in Fulham & Chelsea felt almost celebratory. Volunteers were greeted with smiles and encouragement, and there was a sense of collective purpose. This stronghold for Labour is a testament to the party’s ability to connect with voters and address local concerns effectively. Coleman is a widely recognised figure, and his work in the local area to support military veterans was consistently raised on doorsteps.

Hands is certainly pulling out all the stops to retain his seat, even going so far as to take credit for Transport for London’s improvements to District Line services through his constituency. His potential defeat on 4 July would not only be a significant personal setback but could also continue the broader shift in London’s political landscape. With Kensington & Bayswater and Cities of London & Westminster also at risk of swinging to Labour, Hands’ loss could contribute to a complete ousting of Tory MPs from inner London.


Southend West & Leigh: The Battle for Hearts and Minds

In stark contrast, the atmosphere in Southend West & Leigh was one of intense competition and uncertainty. Strong Labour candidate David Burton-Sampson is facing a tough battle against Anna Firth. Firth won the old seat of Southend West in a by-election on 3 February 2022, following the tragic death of Sir David Amess in 2021. The seat has always retained a Conservative MP.

Canvassing in Southend West & Leigh required a different approach. The conversations were more nuanced, as many residents were still undecided or expressed mixed feelings about the candidates. We encountered a broad spectrum of opinions, from strong Labour supporters to staunch conservatives. However a significant number of voters were on the fence. Each conversation felt crucial, as every vote could potentially swing the outcome.

Issues such as crime rates, NHS funding, local infrastructure and water companies/pollution were top of the mind for many voters. Burton-Sampson’s campaign focuses on these community concerns. His personal approach to door knocking and having 1-1 conversations is crucial in swaying undecided voters and clarifying any misconceptions.

Despite the challenging environment, the spirit of the volunteers was noticeable. We were met with both support and skepticism, but each interaction reinforced the importance of grassroots campaigning.


The Power of Canvassing

Canvassing in these two constituencies highlighted the diversity within the electorate and the varied challenges of political campaigning. It showed  the importance of tailored messaging and the need for campaigners to adapt their strategies based on the local context. In areas with strong Labour support, reinforcing key messages and ensuring high voter engagement is essential. In more contested areas, the focus shifts to detailed policy discussions, addressing specific local issues, and building personal connections with voters.

Door-knocking and canvassing remain vital components of any successful campaign. They provide an invaluable opportunity to connect directly with voters, understand their concerns, and articulate how Labour’s policies can make a tangible difference in their lives. As we move closer to the 2024 general election, these grassroots efforts will be crucial in securing victories across the country, from strongholds to battlegrounds alike. Every conversation counts.


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