In partnership with creative agency Nice & Serious, Copper has developed short and engaging animation videos to support NLWA’s Development Consent Order (DCO) consultation for the project.
These videos are playing a central part in the public consultation programme by helping to attract audiences which don’t typically engage in infrastructure consultation.
David Beadle, Managing Director at North London Waste Authority said: “The first North London Heat and Power Project video Copper delivered brought the issues on how to deal with the waste that cannot be recycled clearly and concisely into the public domain and NLWA is proud to show the resulting animation to everyone.
“Copper’s creativity on this was sharp and refreshing. It explained a complicated project and the development consent process in less than 150 seconds, which is an impressive achievement.
“Copper understands how to explain complex projects to a wider audience in a straightforward way. They blend the focus on detail with the big picture vision. The result is clear and concise communications which added value to our project.”
Martin McCrink, Account Director at Copper, said: “It is a big ask to expect members of the public to understand a project and the consent process a developer is following. We need to make it as easy as possible by removing barriers to getting involved with infrastructure consultations.
“Being shortlisted for the PRCA’s Campaign Challenges Award is great recognition of the efforts we have gone to in order to find a way of making the topics of waste, energy and planning more dynamic and easy to understand.
“We are delighted to be in the running for this award and are very much looking forward to the final in July.”
To watch the animation videos, please visit the project website www.northlondonheatandpower.london