Copper has established a new leadership team for its creative services division, promoting Alexandra Hardwick to Strategy Director, Creative Services and Laurie Roche to Strategy Director, Brand.
Copper has recognised the significant impact that outstanding design can have upon infrastructure brands and the projects they deliver. The infrastructure industry is information rich, but that is all too often presented in ways that are hard for people and stakeholders to engage with. Copper is keen to drive the continued evolution of our sector, using digital techniques and rich engaging content to bring organisations and projects to life.
Both Alexandra and Laurie bring a wealth of experience from high profile consumer brands, and public institutions, enabling our clients to think differently about their brands and the ways that we can engage influential audiences.
Discussing the establishment of the new team, Annabel John, Director of Communications and Engagement said: “The infrastructure industry is critical to all our lives and the future of the UK. But it can seem distant, technical and very difficult for people to engage with. We are determined to help change that using outstanding design and world class content to bring the projects we work on and our clients’ ambitions to life. Alexandra and Laurie are already playing a critical role in that ambition.”
Copper’s capabilities in creative design, content creation and digital communications include brand creation and strategy, video and animation, web-design, social media management and print production. Examples of our work are available here.