As a specialist communications consultancy that’s dedicated to infrastructure, we have a unique opportunity to become involved across the whole development lifecycle. We have a role from policy development, through planning, construction and eventual operation of everything from roads, to windfarms to schools and hospitals.
Despite the brief hiatus caused by Covid-19, we are enormously optimistic about the state of our sector. The UK has faced numerous challenges for decades, from imbalances in the economy, to low levels of productivity and poor connectivity, to the looming need to decarbonise energy generation and transport.
These problems have seemed insurmountable. But that may just be changing.
There has been an acceptance across all levels of government that things can and must change fundamentally if we are to establish a successful net zero economy. That change will be all pervasive, impacting our working, as well as domestic lives, and it is inspiring an infrastructure revolution.
The outcome is that the infrastructure sector is booming, and Copper is growing fast to help accommodate and support it. We have expanded substantially in recent years, increasing the number of projects we are working on, the sectors we support and the services we offer. We expect to continue that growth in years to come, and see that our partners across the infrastructure sectors are experiencing the same increase in opportunity.
The biggest single thing that we need to capitalize on that opportunity, and to enable the change to UK infrastructure that’s needed, is to boost the availability of great people.
We have worked enormously hard to attract people into Copper, but more broadly into the infrastructure sector. We recruit at all levels, from those beginning their working life, to experienced seasoned professionals, and we are continuing to do so.
But the whole industry needs to capitalize on our moment in the spotlight, not to achieve short term growth, but to revitalize our offering to the people we work with and ensure that we are able to attract the brightest and the best people, from all walks of life.
We can offer a career path that provides rapid development, but perhaps more importantly enables people to make a tangible difference to the country. We cant promise an easy life, as infrastructure projects are complex and frequently demanding, but we can promise a job with an enormous amount of satisfaction and sense of achievement.
But that must be matched with offering ways of working that are compatible with modern family life, that are flexible and that trust people to work how, when and where will deliver the best outcomes, rather than forcing people to comply with outdated office-bound structures.
In our own really small way we are trying to take a lead in this area, enabling a completely flexible working arrangement, and allowing our highly capable team to work in ways that are right for them. People at Copper can work from any of our three offices in Bristol, Birmingham and London as suits them, but also remotely, and to decide how they structure their working week.
We support a wide range of working arrangements, with a number of our team choosing to work part time to support family commitments or academic studies.
We also offer an increasingly flexible range of benefits, including a fitness fund to support wellbeing and a flexible training fund to support personal and career development, in addition to on the job training and support.
We are far from a perfect employer and we are continuously striving to do better, with our dedicated People and Culture Director helping to ensure that we do everything we can to attract the very best people from across our industry and beyond, and to demonstrate the wonderfully fulfilling career that infrastructure can offer.