Copper has been appointed to provide strategic communications and engagement support to Highways England and its project team as it works to find a solution for upgrading a three-mile section of the A417 in Gloucestershire.

Known as the ‘Missing Link’, this stretch of road is the only single carriageway part of the route and is located between the Brockworth bypass and Cowley roundabout in the Cotswolds Area of Outstanding Natural Beauty.

Copper will be using its communications expertise to support the Mott MacDonald Sweco joint venture with its stakeholder engagement and consultation strategies in the run up to a non-statutory route options consultation later this year.

Copper director, Martin McCrink said: “We translate technical project information into meaningful communications for stakeholder groups, including the wider community. Communicating the need case and benefits of a project in an accessible way encourages stakeholder involvement which helps build advocacy for projects and reduces the risk of programme delays and increased costs. We are looking forward to bringing our expertise to this project.”

This is one of a number of schemes which Copper has been appointed to, including the A303 Stonehenge and the A30 Carland Cross to Chiverton schemes.