Data innovation company, CKDelta, has appointed Copper Consultancy, specialists in communications and engagement for complex infrastructure and development, to lead its national communications activity.

Copper Consultancy will be tasked with delivering a high-impact national media relations strategy, while enhancing the data-specialists credentials amongst target stakeholders in sectors as varied as retail, utilities and mobility.

CKDelta, part of CK Hutchison Holdings, design and lab-test bespoke data models for businesses, using diverse anonymised data sets, to both understand what is happening now, and to predict what is coming.

The appointment of Copper Consultancy by the data-specialists contributes to the agency’s sustained growth in its client portfolio and comes in the wake of several new hires across its London, Birmingham and Bristol offices.

Commenting on the recent appointment, James Gore, Account Director at Copper Consultancy said, “CKDelta are shaking up the data industry with their unique approach to modelling diverse and high-quality data sets. Having worked with a blend of clients in the utilities and telecommunications industries, our sector-leading approach to communications and engagement will ensure we deliver tailored messaging to key audiences.

“The appointment by CKDelta demonstrates Copper Consultancy’s resilience in these uncertain times and will enable us to continue pushing forward with our growth plans throughout 2020.”

Geoff McGrath, Managing Director at CKDelta commented, “In recent years, technological developments and advancements have created an explosion in anonymous data. What has been sorely lacking is meaningful analysis of this rich data pool to provide actionable insights for businesses, the government and the media.

“We sought a communications agency that could assist us with telling our story to various audiences and proactively engage our customers to demonstrate what we can do to help them to solve real-world challenges. Together with Copper Consultancy, CKDelta will harness new and innovative ways to drive awareness of our brand and unique capabilities.

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