Simran Sarai, senior account executive at Copper, discusses her experience at the Department of Levelling Up, Housing and Communities’ (DLUHC) Towns Conference in Manchester.

More than 230 people descended on the Hilton in Manchester to attend the Towns Conference. A unique gathering of local authorities, partners, Town Deal and Future High Streets Fund (FHSF) places. The event provided the opportunity to reflect and build on the brilliant work that has taken place within the Towns Fund programme so far.

The hosts of the event were DLUHC, Arup and the Towns Fund Delivery Partner (TFDP) consortium. In fact, the conference, the first of its kind for a major Levelling Up funding programme.

As an integral member of the TFDP’s strategic leadership group, I had the pleasure of facilitating a workshop. With a focus on communicating, engaging and branding during project delivery at the Towns Conference.

Providing the opportunity for Towns to share best practice on stakeholder communications. Everything from engagement methods to top branding tips.

Some key topics at the session:
  • Place branding and building a town legacy
  • How to maintain momentum whilst delivering projects
  • Tailoring messaging to different audiences

Copper’s expertise in effective community and stakeholder engagement, market positioning, brand development and use of social and other media helps towns in developing their Town Investment Plans and early-stage Business Case development.

Working as a part of the Towns Fund Delivery Partner for over two years, it was a pleasure to facilitate best practice conversations between town representatives. Meeting them in person and advising on how best to engage with their communities on their Towns Fund projects.

We look forward to exploring the next step in the UK’s Levelling Up agenda.