Download the report here.


For the first time this year, nations attending COP28 reached consensus on “transitioning away from fossil fuels in energy systems, in a just, orderly and equitable manner”. With 2023 the ‘hottest year on record, with worsening extreme weather events across the world [and] global greenhouse gas emissions at an all-time high’, perhaps this is the least you might expect.

But it does mean that there is an irrefutable mandate for meaningful, urgent change at political, societal, organisational and household levels. Set against the backdrop of twin cost-of-living and housing crises, an AI revolution and the biggest year for politics in recent history (with no fewer than 67 national elections set to take place this year), the stars are aligning for major, rapid change ahead.

But how do we build understanding about these changes? How to secure acceptance, consensus and buy-in?

At Copper, we believe that behavioural change is at the root of any transformation. Our new report, Turning sceptics into believers – how to deliver meaningful change, takes a deep dive into Copper’s transformation methodology. This comprises the central tenets to building understanding, securing buy-in changing beliefs and behaviours, and ultimately securing the buy-in needed to deliver meaningful, lasting change.

Our report draws on conversations with experts to explore five fundamental themes to securing meaningful change, and more, in detail.

Contact us for further information.